It all begun in the 1930’s by Lydia O’Leary, an inspiring young artist with a red birthmark that ran from her chin to her forehead covering most of her face

Due to her facial disfigurement, Lydia’s O’Leary early life was quite unhappy. Much of her youth was spend evading the questions and stares of her playmates. During recesses at school she hid in the restroom and played alone. Her parents had poured out thousands of dollars on visits to eminent skin specialists, but there was nothing that medical science could do to treat cases like that, without causing unsightly scars.

However, Lydia O’Leary found the courage to go to college and after that she went to New York and seeking for a job. However, her facial blemish stood in the way. With bitterness she hid her self in a back room, making a living by painting place-cards. One day while painting an iris she managed to change its color from dark purple to a lighter shade. That was the time she thought if only she could touch up her birthmark so easily! An idea was born and she grabbed the oil paint and covered her birthmark. The result was remarkable and thus, she started working on the development of the product with the help of a chemist.